Graphic Design Software

Graphic design in the United States began with Benjamin Franklin who used his newspaper The Pennsylvania Gazette, to master the art of publicity to promote his own books and to influence the masses. "Benjamin Franklin's ingenuity gained in strength as did his cunning and in 1737 he had replaced his counterpart in Pennsylvania, Andrew Bradford as postmaster and printer after a competition he instituted and won. He showed his prowess by running an ad in his General Magazine and the Historical Chronicle of British Plantations in America the precursor to the Saturday Evening Post that stressed the benefits offered by a stove he invented, named called the Pennsylvania Fireplace. His invention is still sold today and is known as the Franklin stove. "American advertising initially imitated British newspapers and magazines. Advertisements were printed in scrambled type and uneven lines that made it difficult to read. Franklin better organized this by adding 14 point type for the first line of the advertisement; although later shortened and centered it, making "headlines". Franklin added illustrations, something that London printers had not attempted. Franklin was the first to utilize logos, which were early symbols that announced such services as opticians by displaying golden spectacles. Franklin taught advertisers that the use of detail was important in marketing their products. Some advertisements ran for 10 20 lines, including color, names, varieties, and sizes of the goods that were offered. Additionally, William Caxton, England's first printer produced religious books, but had trouble selling them.

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The "Advices" were what we know today as want ad media or advice columns.

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I have run my own graphic design studio since 1997 and employ graduate designers, many of whom have told me that they learned more in two weeks in graphic design employment than in three years at college.

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Graphic Design Salary